CUSTOMER ATTITUDE TOWARDS LOYALTY CARD OF BUDGET HOTEL IN BANDUNG
The number of budget hotel in Bandung has increased steadily which lead to a tight competition. Therefore, hotel business needs to develop strategy in engaging the customer to win the competition. One of the most popular strategies in hotel sectors is through loyalty program in order to increase cus...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/78804 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
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