THE EFFECTIVENESS OF SOCIAL MEDIA AS A MARKETING AND PROMOTION TOOL TO INCREASE CONSUMER PURCHASE INTENTION IN THE FOOD AND BEVERAGE INDUSTRY BURGER GARAGE JAKARTA
Three years have passed after the COVID-19 pandemic, and the food and beverage market has changed and the COVID-19 pandemic has left an impact on the food and beverage industry. This research will help Burger Garage develop its Social Media Strategy to achieve its revenue targets. Burger Garage is a...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/78831 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |