DIGITAL MARKETING & OMNICHANNEL STRATEGY FOR ADULT ANALGESIC OTC PRODUCTS (CASE: PANADOL BLUE AND EXTRA INDONESIA)
The pandemic situation, which began with lockdowns and social restrictions, has caused major changes in consumer behavior to fulfill daily needs completely at home through online digital media.This change has led to an increase in overall online visits and potential sales in e- commerce and also omn...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/79120 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
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