VISUAL IDENTITY DESIGN OF MUSEUM KARST INDONESIA
Museum Karst Indonesia possesses a big role, potential, along with its challenges as an educational and recreational centre to the Gunung Sewu Karst area. Accessibility and difficulty in showcasing attractions are the main challenges encountered by museum. This design aims to create a distinctive...
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| Main Author: | |
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/79121 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
| Summary: | Museum Karst Indonesia possesses a big role, potential, along with its challenges
as an educational and recreational centre to the Gunung Sewu Karst area.
Accessibility and difficulty in showcasing attractions are the main challenges
encountered by museum. This design aims to create a distinctive and attractive
visual communication strategy for the museum through a visual identity system.
Primary design is obtained via interviews conducted with museum administrators,
on-site museum observations, and market research through questionnaires.
Secondary design data is sourced from a literature review focusing on museums,
visual identity, and the target audiences. The visual identity will be presented in
the format of a brand book that details the brand identity, design system, and the
design derivatives |
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