PROPOSED BUSINESS STRATEGY, AN INTEGRATED INTELLECTUAL PROPERTY STRATEGY AND CIRCULAR ECONOMY MODEL FOR MYCOTECH PTE. LTD.
This final project presents an in-depth exploration of the business issues faced by MYCL, a company operating in the mycelium leather industry. The primary issue revolves around their competitiveness and the integration of the company's Intellectual Property (IP) protection strategy with a circ...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Subjects: | |
| Online Access: | https://digilib.itb.ac.id/gdl/view/79203 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
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