SEGMENTATION OF TRAC-ASTRA RENT A CAR CUSTOMERS BASED ON HISTORICAL BEHAVIOR AS A BASIS FOR DETERMINING PROMOTION
Customers are important assets for every business. Therefore, companies need to retain as many existing customers as possible. TRAC – Astra Rent A Car is a car rental company with one of the services offered is short-term rental for individual customers. TRAC currently utilizes promotion programs...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/79267 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |