CUSTOMER CHURN PREDICTION MODEL DEVELOPMENT FOR COMPANY X USING DATA MINING TECHNIQUE
PT X is a private banking company in Indonesia that has been operating since 1959. From July 2020 to January 2021, PT X has 12,73% churn rate. This relatively big percentage was obtained because of the poor detection method that PT X currently had, which does not utilize historical data to see custo...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/79368 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
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