CUSTOMER CHURN PREDICTION MODEL DEVELOPMENT FOR COMPANY X USING DATA MINING TECHNIQUE

CUSTOMER CHURN PREDICTION MODEL DEVELOPMENT FOR COMPANY X USING DATA MINING TECHNIQUE

PT X is a private banking company in Indonesia that has been operating since 1959. From July 2020 to January 2021, PT X has 12,73% churn rate. This relatively big percentage was obtained because of the poor detection method that PT X currently had, which does not utilize historical data to see custo...

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Bibliographic Details
Main Author:	H A, Iffatabiyan
Format:	Final Project
Language:	Indonesia
Online Access:	https://digilib.itb.ac.id/gdl/view/79368
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Institut Teknologi Bandung
Language:	Indonesia

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