MOBILE WEBSITE DESIGN OF MALANG CITY COFFEE INDUSTRY DIRECTORY TO SUPPORT “CAFÉ HOPPING”

• Main Author: Dwi Dzulqarnain Kahfi, Reyza
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/79628
• Institution: Institut Teknologi Bandung

The development of a mobile website for a coffee directory in Malang City is an important step towards improving user experience and promoting the growth of the coffee industry. The directory, designed using design thinking principles, aims to provide a responsive and user-friendly platform for coffee lovers to explore and discover local cafes. The research methodology used observation, interviews with coffee players and connoisseurs, questionnaires, and documentation to understand the preferences needed. The design thinking framework, which includes the Empathize, Define, Ideate, Prototype, and Test phases, will be integrated using the Five Planes User Experience technique, which fulfills user needs following the design thinking process. This mobile web site is designed in collaboration with Kondimen (@kondimen.mlg), an online directory media platform in Malang City that has been operating since April 1, 2017. The purpose of this design is to assist coffee enthusiasts in finding coffee shops or cafes that they want to visit. The mobile web directory specifically meets the needs of users, making it easier to access relevant information about coffee shops in Malang. This emphasizes the need for a coffee directory that acts as an information platform and tool. The directory facilitates efficient data collection and other efforts to generate ideas and innovations that can promote the expansion of the coffee and café industry. In achieving the goal of supporting café hopping, the resulting design can display the accuracy of the information displayed in the directory is essential to facilitate quick access to the required information, hierarchy, navigation, and layout.