THE EFFECT OF EMPLOYER BRANDING AND EMPLOYEE VALUE PROPOSITION THROUGH ONLINE RECRUITMENT ON INTENTION TO APPLY FOR STATE-OWNED ENTERPRISES

THE EFFECT OF EMPLOYER BRANDING AND EMPLOYEE VALUE PROPOSITION THROUGH ONLINE RECRUITMENT ON INTENTION TO APPLY FOR STATE-OWNED ENTERPRISES

The number of SOEs continues to decrease from year to year since the Ministry of SOE carried out downsizing and consolidation with the aim of maximizing company performance. Not only downsizing, many SOEs also carried out significant policy changes in an effort to restore the image of SOE and...

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Main Author: Marsha Saraswati, Apsari
Format: Theses
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/79680
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Institution: Institut Teknologi Bandung
Language: Indonesia
id id-itb.:79680
spelling id-itb.:796802024-01-15T08:47:03ZTHE EFFECT OF EMPLOYER BRANDING AND EMPLOYEE VALUE PROPOSITION THROUGH ONLINE RECRUITMENT ON INTENTION TO APPLY FOR STATE-OWNED ENTERPRISES Marsha Saraswati, Apsari Indonesia Theses Employer Branding, Employee Value Proposition, Online Recruitment, Intention to Apply INSTITUT TEKNOLOGI BANDUNG https://digilib.itb.ac.id/gdl/view/79680 The number of SOEs continues to decrease from year to year since the Ministry of SOE carried out downsizing and consolidation with the aim of maximizing company performance. Not only downsizing, many SOEs also carried out significant policy changes in an effort to restore the image of SOE and build the quality of human resources through employer branding and Employee Proposition Value (EVP). This research aims to determine the influence of Employer Branding and EVP on intention to apply for SOEs through Online Recruitment. Data collection was carried out using a questionnaire on 180 Generation Z who were selected through purporsive sampling. The data analysis technique was carried out using Partial least squares structural equation modeling (PLS-SEM). The research results show that there is an influence of Employer Branding on Online Recruitment at SOEs. There is an influence of EVP on Online Recruitment at SOEs. There is no influence between Employer Branding on Intention to Apply for a Job at SOEs. There is an influence of the EVP on Intention to Apply for a Job at a SOEs. Online recruitment can intervene in the influence of Employer Branding on intention to apply. Online Recruitment can intervene in the influence of the Employee Value Proposition on intentions to apply for jobs at State-Owned Enterprises text
institution Institut Teknologi Bandung
building Institut Teknologi Bandung Library
continent Asia
country Indonesia
Indonesia
content_provider Institut Teknologi Bandung
collection Digital ITB
language Indonesia
description The number of SOEs continues to decrease from year to year since the Ministry of SOE carried out downsizing and consolidation with the aim of maximizing company performance. Not only downsizing, many SOEs also carried out significant policy changes in an effort to restore the image of SOE and build the quality of human resources through employer branding and Employee Proposition Value (EVP). This research aims to determine the influence of Employer Branding and EVP on intention to apply for SOEs through Online Recruitment. Data collection was carried out using a questionnaire on 180 Generation Z who were selected through purporsive sampling. The data analysis technique was carried out using Partial least squares structural equation modeling (PLS-SEM). The research results show that there is an influence of Employer Branding on Online Recruitment at SOEs. There is an influence of EVP on Online Recruitment at SOEs. There is no influence between Employer Branding on Intention to Apply for a Job at SOEs. There is an influence of the EVP on Intention to Apply for a Job at a SOEs. Online recruitment can intervene in the influence of Employer Branding on intention to apply. Online Recruitment can intervene in the influence of the Employee Value Proposition on intentions to apply for jobs at State-Owned Enterprises
format Theses
author Marsha Saraswati, Apsari
spellingShingle Marsha Saraswati, Apsari
THE EFFECT OF EMPLOYER BRANDING AND EMPLOYEE VALUE PROPOSITION THROUGH ONLINE RECRUITMENT ON INTENTION TO APPLY FOR STATE-OWNED ENTERPRISES
author_facet Marsha Saraswati, Apsari
author_sort Marsha Saraswati, Apsari
title THE EFFECT OF EMPLOYER BRANDING AND EMPLOYEE VALUE PROPOSITION THROUGH ONLINE RECRUITMENT ON INTENTION TO APPLY FOR STATE-OWNED ENTERPRISES
title_short THE EFFECT OF EMPLOYER BRANDING AND EMPLOYEE VALUE PROPOSITION THROUGH ONLINE RECRUITMENT ON INTENTION TO APPLY FOR STATE-OWNED ENTERPRISES
title_full THE EFFECT OF EMPLOYER BRANDING AND EMPLOYEE VALUE PROPOSITION THROUGH ONLINE RECRUITMENT ON INTENTION TO APPLY FOR STATE-OWNED ENTERPRISES
title_fullStr THE EFFECT OF EMPLOYER BRANDING AND EMPLOYEE VALUE PROPOSITION THROUGH ONLINE RECRUITMENT ON INTENTION TO APPLY FOR STATE-OWNED ENTERPRISES
title_full_unstemmed THE EFFECT OF EMPLOYER BRANDING AND EMPLOYEE VALUE PROPOSITION THROUGH ONLINE RECRUITMENT ON INTENTION TO APPLY FOR STATE-OWNED ENTERPRISES
title_sort effect of employer branding and employee value proposition through online recruitment on intention to apply for state-owned enterprises
url https://digilib.itb.ac.id/gdl/view/79680
_version_ 1822008959239716864

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