SCENARIO PLANNING ANALYSIS FOR COMMERCIAL HOUSING DEVELOPER COMPANY (CASE STUDY: PT. TRIFECTA ADI PERKASA)

• Main Author: Danke Hasian, Joshua
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/79723
• Institution: Institut Teknologi Bandung

This thesis employs a comprehensive examination of Indonesia's real estate market, amid quickly intensifying urbanisation within the world's fourth-most populous nation. An in-depth qualitative examination uncovers the omnipresent housing shortage, and the impediments faced by developers due to rising land prices, regulatory changes, and influences of the Covid-19 pandemic. Simultaneously, the study observes the strategic steps deployed by both the government and private stakeholders to stabilise the market and the emergence of innovative adaptations sparked by technological disruptions. This study zeroes in on PT Trifecta Adi Perkasa, a medium-sized enterprise, portraying the prototypical challenges and strategic maneuvers in this rapidly changing environment. Using tools like scenario planning, an investigation into the primary business concerns is conducted. A framework for understanding the uncertainties, identifying driving forces, determining potential scenarios for the forthcoming five years, and the implications therein, is presented. The thesis ultimately pronounces the benefits of a methodical predictive strategy in navigating a complex and volatile industry landscape. Through continual evaluation of varied scenarios and strategic adjustments, it posits businesses to adapt, evolve, and ultimately thrive in the face of uncertainties. By scrutinizing the resultant implications, the research anticipates that enterprises can foster a path for continued progression and competitive success within the Indonesian real estate development industry.