MODIFIKASI MODEL MARKOWITZ DALAM PENENTUAN PROMOSI DISKON ATAS EMPAT PRODUK DISKON

• Main Author: S. Triyanti, Novi
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/79758
• Institution: Institut Teknologi Bandung

In increasing income, an individual or a company will do various ways to increase maximum profit for their business or business. Many ways or strategies can be done to increase profits in business. One way to increase profits is by conducting promotional activities. With promotion, business actors will incur a number of costs in order to get a return that is more than the costs incurred. These expenses can be said to be a form of investment that has a return with each level of risk. In optimizing these problems, the Markowitz model is a model that can be implemented in this problem. This Markowitz model can not only optimize maximum return with the desired risk , but the Markowitz model can also optimize minimum risk with the desired return. This model can also be applied in the field of sales, of course with the modified Markowitz model. The modification of the Markowitz model in the business field is expected to help business people determine the allocation of promotional costs so that they can get maximum returns. The data used is in the form of 4 SKU (Stock Keeping Unit) with different numbers of items. Of the four SKUs used, the optimal combination is obtained by involving goods in the Low category for the first SKU and the High category in the third SKU.