EMPLOYER BRANDING TO IMPROVE EMPLOYEE LOYALTY AFTER A BUSINESS MERGER, IN PT PELINDO TERMINAL PETIKEMAS, A SUBSIDIARY OF PT PELINDO (PERSERO)
In today’s world, solid employer branding is important for any company or organization. Ambler & Barrow (1996) defined employer branding as the process of building and promoting a company's reputation as an employer. Ilyas et al. (2020) stated that employer branding has a strong posit...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/79776 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |