ENHANCING FRANCHISING STRATEGIES FOR IMPROVED MARKETING PERFORMANCE AND MARKET DIFFERENTIATION (CASE STUDY OF PT SUGAKU KREATIVE INDONESIA)
In the modern economic landscape, the prominence of micro, small, and medium enterprises (MSMEs) has become increasingly evident, especially since the 1998 crisis, during which they demonstrated remarkable resilience and embarked on a trajectory of consistent growth. Among the array of busines...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/79796 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |