Moderating effect of hotel markets on differentiation strategies and performance

© 2018, © 2018 Informa UK Limited, trading as Taylor & Francis Group. This study examines the impact of differentiating strategies on hotel performance and the moderating effect hotel markets of the U.S. and China on the relationship between differentiation strategies and performance. Strategi...

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Bibliographic Details
Main Authors: Pimtong Tavitiyaman, Hanqin Qiu Zhang, Jiewen Wei, Wanlanai Saiprasert
Format: Journal
Published: 2018
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Online Access:https://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=85052955475&origin=inward
http://cmuir.cmu.ac.th/jspui/handle/6653943832/62690
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Institution: Chiang Mai University