Moderating effect of hotel markets on differentiation strategies and performance

© 2018, © 2018 Informa UK Limited, trading as Taylor & Francis Group. This study examines the impact of differentiating strategies on hotel performance and the moderating effect hotel markets of the U.S. and China on the relationship between differentiation strategies and performance. Strategi...

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Main Authors: Pimtong Tavitiyaman, Hanqin Qiu Zhang, Jiewen Wei, Wanlanai Saiprasert
Format: Journal
Published: 2018
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Online Access:https://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=85052955475&origin=inward
http://cmuir.cmu.ac.th/jspui/handle/6653943832/62690
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Institution: Chiang Mai University
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spelling th-cmuir.6653943832-626902018-11-29T07:59:29Z Moderating effect of hotel markets on differentiation strategies and performance Pimtong Tavitiyaman Hanqin Qiu Zhang Jiewen Wei Wanlanai Saiprasert Earth and Planetary Sciences Social Sciences © 2018, © 2018 Informa UK Limited, trading as Taylor & Francis Group. This study examines the impact of differentiating strategies on hotel performance and the moderating effect hotel markets of the U.S. and China on the relationship between differentiation strategies and performance. Strategies for promoting brand image and advancing information technology (IT) are essential for the effective performance of these markets. Compared with Chinese hoteliers, those in the U.S. more strongly considered hotel performance and the implementation of differentiation strategies, such as promoting brand image and advancing IT. Surprisingly, hoteliers in China placed relatively low emphasis on the advancement of IT applications in their hotel properties. Hoteliers can holistically develop and implement these strategies across different markets in the U.S. and China. 2018-11-29T07:40:30Z 2018-11-29T07:40:30Z 2018-07-03 Journal 21566909 13032917 2-s2.0-85052955475 10.1080/13032917.2018.1428903 https://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=85052955475&origin=inward http://cmuir.cmu.ac.th/jspui/handle/6653943832/62690
institution Chiang Mai University
building Chiang Mai University Library
country Thailand
collection CMU Intellectual Repository
topic Earth and Planetary Sciences
Social Sciences
spellingShingle Earth and Planetary Sciences
Social Sciences
Pimtong Tavitiyaman
Hanqin Qiu Zhang
Jiewen Wei
Wanlanai Saiprasert
Moderating effect of hotel markets on differentiation strategies and performance
description © 2018, © 2018 Informa UK Limited, trading as Taylor & Francis Group. This study examines the impact of differentiating strategies on hotel performance and the moderating effect hotel markets of the U.S. and China on the relationship between differentiation strategies and performance. Strategies for promoting brand image and advancing information technology (IT) are essential for the effective performance of these markets. Compared with Chinese hoteliers, those in the U.S. more strongly considered hotel performance and the implementation of differentiation strategies, such as promoting brand image and advancing IT. Surprisingly, hoteliers in China placed relatively low emphasis on the advancement of IT applications in their hotel properties. Hoteliers can holistically develop and implement these strategies across different markets in the U.S. and China.
format Journal
author Pimtong Tavitiyaman
Hanqin Qiu Zhang
Jiewen Wei
Wanlanai Saiprasert
author_facet Pimtong Tavitiyaman
Hanqin Qiu Zhang
Jiewen Wei
Wanlanai Saiprasert
author_sort Pimtong Tavitiyaman
title Moderating effect of hotel markets on differentiation strategies and performance
title_short Moderating effect of hotel markets on differentiation strategies and performance
title_full Moderating effect of hotel markets on differentiation strategies and performance
title_fullStr Moderating effect of hotel markets on differentiation strategies and performance
title_full_unstemmed Moderating effect of hotel markets on differentiation strategies and performance
title_sort moderating effect of hotel markets on differentiation strategies and performance
publishDate 2018
url https://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=85052955475&origin=inward
http://cmuir.cmu.ac.th/jspui/handle/6653943832/62690
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