Moderating effect of hotel markets on differentiation strategies and performance
© 2018, © 2018 Informa UK Limited, trading as Taylor & Francis Group. This study examines the impact of differentiating strategies on hotel performance and the moderating effect hotel markets of the U.S. and China on the relationship between differentiation strategies and performance. Strategi...
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| Main Authors: | , , , |
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| Format: | Journal |
| Published: |
2018
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| Subjects: | |
| Online Access: | https://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=85052955475&origin=inward http://cmuir.cmu.ac.th/jspui/handle/6653943832/62690 |
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| Institution: | Chiang Mai University |
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