INFLUENCE OF PRODUCT ATTRIBUTES AND CUSTOMER CHARACTERISTICS TOWARDS PURCHASE INTENTION ON EDIBLE CUTLERY

Plastic waste has become a significant threat and problem to the world, causing many problems towards the environment and ecosystem. Plastic pollution causes a disturbance towards the habitats and interferes with natural processes, reducing the environment’s ability to adapt to climate change. Indon...

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Bibliographic Details
Main Author: Octavio Ibrahim, Samy
Format: Final Project
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/79805
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Institution: Institut Teknologi Bandung
Language: Indonesia
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