FACTORS INFLUENCING INTENTION IN USING P2P LENDING WITH ATTITUDE TOWARD DEBT AS A MEDIATING VARIABLE: CASE STUDY OF GENERATION Z IN INDONESIA

• Main Author: Dwi Astuti, Penitaliasih
• Format: Theses
• Language: Indonesia
• Subjects: Manajemen umum
• Online Access: https://digilib.itb.ac.id/gdl/view/79823
• Institution: Institut Teknologi Bandung

Technological developments encourage internet use and change many things, including financial behavior. P2P Lending is an example of how technology has changed a person's financial behavior. Generation Z, who were born in this technological era, is a generation with different characteristics from previous generations. Indonesia, with its large Generation Z population, is an interesting case to study. This research examines the factors that influence intentions to use P2P Lending, especially in Generation Z. This research proposes gender, education level, income, and financial literacy as independent variables, with behavior toward debt as a mediating variable. This research used an online questionnaire to collect data from 400 respondents. This research uses SEM-PLS to determine the relationship between variables as well as additional output from the difference test using Mann-Whitney and Kruskal-Wallis which is used on demographic data. The results found that there were significant differences in demographic groups based on gender and income level. However, no significant differences were found in demographic groups based on education level. The results of the direct influence of SEM-PLS found that behavior toward debt had a negative effect on intentions to use P2P Lending. Financial literacy has a positive effect on Generation Z's behavior toward debt and a negative effect on Generation Z's intention to use P2P lending. Gender has a negative effect on behavior toward debt and intentions to use P2P Lending. The education level of Generation Z has a negative effect on behavior toward debt but does not have a significant effect on intentions to use P2P Lending. Meanwhile, income does not have a significant effect on either behavior toward debt or intention to use P2P Lending. Analysis of the mediating role of attitudes towards debt shows that attitudes towards debt mediate the relationship between education level, financial literacy, and gender on intentions to use P2P Lending. However, attitudes towards debt do not mediate the relationship between income and intention to use P2P Lending. Based on these findings, this research encourages lending companies to create Champaign which focuses on demographic profiles as a business solution so that it is hoped that the Company will be able to improve its performance in the future.