DESIGN, PLAY, PROCURE : A BUSINESS STRATEGY PROPOSAL FOR UNLEASHING GAMIFICATION’S POTENTIAL TO RESHAPE THE INTERIOR DESIGN BUSINESS MODEL AND FACILITATE DIRECT INTERIOR FURNISHING PROCUREMENT – A CASE STUDY OF WSA CONSTRUCTION + PLANNING

DESIGN, PLAY, PROCURE : A BUSINESS STRATEGY PROPOSAL FOR UNLEASHING GAMIFICATION’S POTENTIAL TO RESHAPE THE INTERIOR DESIGN BUSINESS MODEL AND FACILITATE DIRECT INTERIOR FURNISHING PROCUREMENT – A CASE STUDY OF WSA CONSTRUCTION + PLANNING

The global furniture industry is undergoing rapid digitization. However, consumer readiness for adopting gamified solutions in Indonesia remains uncertain, necessitating a nuanced examination of market dynamics surrounding a pioneering gamified platform for interior design services and furnitu...

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Bibliographic Details
Main Author: Sally Saputra, Augustine
Format: Theses
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/79875
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Institution: Institut Teknologi Bandung
Language: Indonesia

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