THE ROLE OF CUSTOMER VALUE IN HALAL PRODUCTS CONSUMPTION TOWARDS SPIRITUAL WELLBEING USING RELIGIOSITY AS MODERATING VARIABLE

• Main Author: Yunisa Vinanda Putri, Salma
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/79933
• Institution: Institut Teknologi Bandung

Halal products are a valuable industry that is expanding due to rising birth rates and a growing youthful population, and Sharia law demands that commodities used on a regular basis by Muslims include halal components and undergo comprehensive halal manufacture. Prior study, however, reveals that halal products are consumed not only by Muslims, but also by non-Muslims due to the values included within the products. Mindful consumers who intentionally choose halal products aspire to attain the values inside the products and achieve the goals of life's prosperity and tranquility, which leads them to the spiritual well-being they want. The more people feel spiritually fulfilled, the more they want to continue being conscientious consumers, which leads to conscious sustainable consumption. This study intends to investigate how perceived values linked with halal products impact people's conscious consumption behaviors, and how this behavior leads consumers to spiritual wellbeing and consciousness for sustainable consumption. This study will also examine whether or not the existence of religious belief moderates their conscious behavior. The study proposed a number of guidelines to follow while converting to and utilizing halal products. It is feasible to forecast people's conscious consumption using this technique. The real data employ regressions to determine the relevance of a dependent variable, depending on several components as independent variables, and exploratory factor analysis was used to examine item validity and validity. Only with religious belief as a moderating variable did the findings indicate that Social Value had a significant influence on halal products conscious consumption. Meanwhile, independent of religious belief, the three other values have a considerable influence on conscious consumption on their own. Meanwhile, conscientious consumption has a favorable impact on customers' spiritual well-being and their desire to use halal products as a sustainable behavior.