PROPOSED BUSINESS STRATEGY TO INCREASE COMPETITIVENESS OF DEENAY STYLE & SCARVES
The Muslim fashion market in Indonesia is highly competitive with several businesses selling similar products. Among them, Deenay has become an important player since it was established in 2017, distinguishing itself through the sale of printed scarves featuring geometric designs. Despite having str...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/80011 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |