VISUAL ELEMENTS OF PARWATI ARCA JEWELRY AS THE BASIS OF CONTEMPORARY JEWELRY DESIGN IDEAS

• Main Author: Salsabila, Raissa
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/80144
• Institution: Institut Teknologi Bandung

The rapid and dynamic development of jewelry design encourages designers to collaborate with craftsmen to continue to develop innovation and uniqueness of jewelry design as a characteristic and strength of an industry. One of the cultural forms that will be raised in the writing of this thesis is the Parwati statue. Parwati is depicted with light blue skin, long and slender hands, big eyes and a beautiful and perfect body, and dressed in yellow silk or cloth with lotus decorations and various jewelry. In this research, the jewelry to be made is inspired by Arca Parwati which will be used for the design of accessories. The design of accessories design in this research is made in the form of jewelry using ceramic and metal materials by collaborating contemporary fashion jewelry design with jewelry worn by Parwati statue. In this research, the target segment of society is generation Z women aged 20-27 years old. The purpose of this research is to design and apply contemporary jewelry based on past heritage and identify the form of past jewelry that can adapt to current trends. The research method used qualitative and quantitative approaches (mixed method). Data collection techniques in this study consisted of collecting related literature, observation, expert interviews, and distributing questionnaires.