HOW FALSE ADVERTISING IN THE FASHION INDUSTRY NEGATIVELY AFFECTS INDONESIAN WOMENâS CONSUMER BEHAVIOR (HEDONISM AND IMPULSIVE BUYING)
People's lives and self-images are greatly influenced by the global fashion industry, which has become more competitive as a result of social media and e-commerce. Due to this growing rivalry, deceptive advertising tactics have become widespread, inflating the benefits of products and encouragi...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/80216 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
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