MEASURE THE EFFECTIVENESS OF THE CSR PROGRAM AT AVTUR DISTRIBUTION COMPANY

• Main Author: Segara Tresna, Bahtera
• Format: Theses
• Language: Indonesia
• Subjects: Manajemen umum
• Online Access: https://digilib.itb.ac.id/gdl/view/80244
• Institution: Institut Teknologi Bandung

Today's business developments require companies to comply with business laws and business ethics. One of the products produced from company awareness is the implementation of CSR programs, especially community empowerment programs. The success of the Corporate Social Responsibility (CSR) program run by the company can be done through various methods. The Farmer Prosperity Coffee Center Program (SEKOP SENI) is one of the CSR programs run by PT Pertamina Patra Niaga DPPU Husein Sastranegara in Suntenjaya Village, Bandung, Indonesia. This program is implemented by empowering coffee farmers with the aim of improving their welfare comprehensively with guidance and monitoring from the company. This study uses a comprehensive approach, based on the theoretical foundations of CSR, social innovation and empowerment. This research measures the program's impact on various stakeholders and assesses its financial viability. This study also explores the broader implications of CSR, ESG (Environmental, Social, and Corporate Governance), and SDGs (Sustainable Development Goals), highlighting the interconnectedness of these three and the potential for effective change when combined. Recommendations are provided to improve program strategy, mentoring methodology, and resource efficiency, emphasizing the importance of aligning CSR initiatives with business strategy for sustainable growth. This research contributes valuable insights into CSR practices in developing countries, especially in Indonesia, and underlines the importance of ongoing evaluation to ensure the social, economic and environmental impacts of these programs.