ANALYSIS AND EVALUATION OF BRAND POSITIONING STRATEGY ON A SERIES OF ANTI-AGING SKINCARE PRODUCTS CONTAINING SAMBILOTO EXTRACT (ANDROGRAPHIS PANICULATA)
With a large number of skin care products in Indonesia, a brand positioning strategy is very important to establish the image or identity of a brand or product therefore consumers perceive it in a certain way. One of the brand positioning strategies is putting the effectiveness test and conten...
Saved in:
| Main Author: | |
|---|---|
| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/80383 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |