ANALYSIS AND EVALUATION OF BRAND POSITIONING STRATEGY ON A SERIES OF ANTI-AGING SKINCARE PRODUCTS CONTAINING SAMBILOTO EXTRACT (ANDROGRAPHIS PANICULATA)
With a large number of skin care products in Indonesia, a brand positioning strategy is very important to establish the image or identity of a brand or product therefore consumers perceive it in a certain way. One of the brand positioning strategies is putting the effectiveness test and conten...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/80383 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
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