MODEL DEVELOPMENT OF THE RELATIONSHIP OF VISUAL ATTENTION ON NATURAL SKIN CARE PRODUCT PACKAGING AND PURCHASE INTENTION BASED ON NEUROMARKETING STUDY
Significant growth in the beauty and skincare sector, particularly in natural skincare products, is driven by the high trend in adopting a healthy lifestyle and using environmentally friendly products. This phenomenon also triggers high competition for companies in sector. Various methods are emp...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/80387 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |