FACTORS AFFECTING CUSTOMER SHARE OF VISIT INTENTION TOWARD CASUAL DINING RESTAURANT BRAND PREFERENCE
Background: Restaurants must ensure they meet customers’ various needs and wants. Every restaurant must find ways to keep and attract new customers and at the same time remain competitive and profitable (Hwang, 2011). Previous studies had findings indicated significant relationship between all resta...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/80488 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |