THE EFFECTS OF INSTA STORIES MESSAGE STRATEGIES ON PURCHASE INTENTION AT MULTI-BRANDS FASHION RETAIL STORE IN MAKASSAR
In recent years, social media has become increasingly popular as a business and communication tool. Businesses are recognizing the importance of social media as a way to engage with consumers on a more personal level while being able to implement marketing techniques and further to increase purchase...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/80493 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
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