CREATING BRAND IMAGE IN FASHION START-UP: THE IMPACT OF VIRTUAL COMMUNITY BASED MARKETING
The tipping point of the fashion industry 2018 for first time reached when more than half of the apparel comes from developing country that make competition getting tighter. Start-up fashion industry usually fail get the suitable marketing channels to deliver their brand identity since lack of resou...
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| Main Author: | |
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/80541 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |