THE INFLUENCE OF PRODUCT EXPERIENCE ON CUSTOMER LOYALTY OF FROZEN FOOD PRODUCT

The data of the Ministry of Cooperatives & SME in2014 showed that micro, small and medium business have the biggest contribution to absorbs workforceto 96 %. Not only atthe national level, the absorption of labor by micro, small and medium business (SMEs) also reaches 80% in the city of Bandung...

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Bibliographic Details
Main Author: Fiona Dwi Utami, Made
Format: Final Project
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/80542
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Institution: Institut Teknologi Bandung
Language: Indonesia