OPTIMIZING E-LEARNING PLATFORMS: A CUSTOMERCENTRIC APPROACH TO PRODUCT IMPROVEMENT AND MARKETING STRATEGY FOR PT XYZâS SUBSCRIPTION SERVICE
The study commences by illustrating the critical gap between the formal education system and the burgeoning industrial requirements in Indonesia. Addresses PT XYZ's critical business issue of overdependence on a single government program, emphasizing the urgent need for diversifying its revenue...
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id-itb.:806452024-02-19T14:09:53ZOPTIMIZING E-LEARNING PLATFORMS: A CUSTOMERCENTRIC APPROACH TO PRODUCT IMPROVEMENT AND MARKETING STRATEGY FOR PT XYZâS SUBSCRIPTION SERVICE Tegar Aditya, Muhammad Manajemen umum Indonesia Theses E-Learning, Marketing Strategy, Customer Preferences, Online Education, Product Improvement, Market Analysis. INSTITUT TEKNOLOGI BANDUNG https://digilib.itb.ac.id/gdl/view/80645 The study commences by illustrating the critical gap between the formal education system and the burgeoning industrial requirements in Indonesia. Addresses PT XYZ's critical business issue of overdependence on a single government program, emphasizing the urgent need for diversifying its revenue sources. Introduces PT XYZ's strategic shift towards the "E-Learning Subscription" service, aimed at bridging the education-industry gap and aligning with market demands. In the literature review, the thesis delves into a comprehensive examination of existing research on e-learning platforms, marketing strategies, and consumer behavior. This exploration offers a foundational understanding of the e-learning market dynamics, highlighting the importance of customer-centric strategies in this digital education sphere. Focusing on descriptive research design to deeply understand e-learning user behaviors and preferences, engaging 595 quantitative and 32 qualitative participants aged 18-34 through questionnaires and interviews. This approach, using random and purposive sampling techniques, integrates both quantitative and qualitative data, enriched by detailed demographic analyses. This methodology ensures a comprehensive approach to understanding PT XYZ’s market dynamics and consumer insights The data analysis and findings section provides a detailed analysis of PT XYZ’s ELearning Subscription prototype, evaluating user perceptions of paid e-learning platforms and specific feedback on the prototype. It compares general perceptions with prototype feedback, identifying strengths and areas for improvement. This chapter culminates in formulating a comprehensive marketing strategy, focusing on enhancing user acquisition, retention, and revenue growth, supported by measurement model, descriptive, and qualitative analyses. The conclusion and recommendations of the thesis propose practical strategies for PT XYZ, focusing on aligning with user preferences to diversify revenue. Key suggestions include enhancing the platform's interactivity, practicality of content, and user interface. It highlights gaps in user expectations versus actual offerings, especially in content relevance and pricing. Recommended strategies encompass improving interactive features, resolving technical issues, implementing balanced pricing, and fostering a community environment. Additionally, it emphasizes developing a targeted marketing strategy to better engage and expand the user base, which is crucial for meeting user needs and securing the long-term success of PT XYZ's e-learning initiative. text |
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Manajemen umum Tegar Aditya, Muhammad OPTIMIZING E-LEARNING PLATFORMS: A CUSTOMERCENTRIC APPROACH TO PRODUCT IMPROVEMENT AND MARKETING STRATEGY FOR PT XYZâS SUBSCRIPTION SERVICE |
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The study commences by illustrating the critical gap between the formal education system and the burgeoning industrial requirements in Indonesia. Addresses PT XYZ's critical business issue of overdependence on a single government program, emphasizing the urgent need for diversifying its revenue sources. Introduces PT XYZ's strategic shift towards the "E-Learning Subscription" service, aimed at bridging the education-industry gap and aligning with market demands.
In the literature review, the thesis delves into a comprehensive examination of existing research on e-learning platforms, marketing strategies, and consumer behavior. This exploration offers a foundational understanding of the e-learning market dynamics, highlighting the importance of customer-centric strategies in this digital education sphere.
Focusing on descriptive research design to deeply understand e-learning user behaviors and preferences, engaging 595 quantitative and 32 qualitative participants aged 18-34 through questionnaires and interviews. This approach, using random and purposive sampling techniques, integrates both quantitative and qualitative data, enriched by detailed demographic analyses. This methodology ensures a comprehensive approach to understanding PT XYZ’s market dynamics and consumer insights
The data analysis and findings section provides a detailed analysis of PT XYZ’s ELearning Subscription prototype, evaluating user perceptions of paid e-learning platforms and specific feedback on the prototype. It compares general perceptions with prototype feedback, identifying strengths and areas for improvement. This chapter culminates in formulating a comprehensive marketing strategy, focusing on enhancing user acquisition, retention, and revenue growth, supported by measurement model, descriptive, and qualitative analyses.
The conclusion and recommendations of the thesis propose practical strategies for PT XYZ, focusing on aligning with user preferences to diversify revenue. Key suggestions include enhancing the platform's interactivity, practicality of content, and user interface. It highlights gaps in user expectations versus actual offerings, especially in content relevance and pricing. Recommended strategies encompass improving interactive features, resolving technical issues, implementing balanced pricing, and fostering a community environment. Additionally, it emphasizes developing a targeted marketing strategy to better engage and expand the user base, which is crucial for meeting user needs and securing the long-term success of PT XYZ's e-learning initiative.
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format |
Theses |
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Tegar Aditya, Muhammad |
author_facet |
Tegar Aditya, Muhammad |
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Tegar Aditya, Muhammad |
title |
OPTIMIZING E-LEARNING PLATFORMS: A CUSTOMERCENTRIC APPROACH TO PRODUCT IMPROVEMENT AND MARKETING STRATEGY FOR PT XYZâS SUBSCRIPTION SERVICE |
title_short |
OPTIMIZING E-LEARNING PLATFORMS: A CUSTOMERCENTRIC APPROACH TO PRODUCT IMPROVEMENT AND MARKETING STRATEGY FOR PT XYZâS SUBSCRIPTION SERVICE |
title_full |
OPTIMIZING E-LEARNING PLATFORMS: A CUSTOMERCENTRIC APPROACH TO PRODUCT IMPROVEMENT AND MARKETING STRATEGY FOR PT XYZâS SUBSCRIPTION SERVICE |
title_fullStr |
OPTIMIZING E-LEARNING PLATFORMS: A CUSTOMERCENTRIC APPROACH TO PRODUCT IMPROVEMENT AND MARKETING STRATEGY FOR PT XYZâS SUBSCRIPTION SERVICE |
title_full_unstemmed |
OPTIMIZING E-LEARNING PLATFORMS: A CUSTOMERCENTRIC APPROACH TO PRODUCT IMPROVEMENT AND MARKETING STRATEGY FOR PT XYZâS SUBSCRIPTION SERVICE |
title_sort |
optimizing e-learning platforms: a customercentric approach to product improvement and marketing strategy for pt xyzâs subscription service |
url |
https://digilib.itb.ac.id/gdl/view/80645 |
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1822009248578535424 |