ARTICULATING VALUE THROUGH STORYTELLING: A CASE STUDY OF OSENG BALAYAR COMPANY
A company's sales decrease can occur due to a need for more customer awareness and interaction with the brand. Creating good value requires relevance to customer needs which will be successful if communicated well to provoke customer interaction with the brand. This research aims to propose a b...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Subjects: | |
| Online Access: | https://digilib.itb.ac.id/gdl/view/80719 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |