UNDERSTANDING FACTORS THAT AFFECT SOCIAL MEDIA ADVERTISEMENT ADOPTION FOR SMALL MEDIUM ENTERPRISES IN INDONESIA THE CASE OF FACEBOOK ADVERTISEMENT
Advancement of technology in the field of marketing has been one significant factor in assisting Small Medium Enterprises (SMEs) to increase their competitiveness. In competiting with bigger corporate competitors digital marketing service, in this case social media advertising, are very helpful to S...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Subjects: | |
| Online Access: | https://digilib.itb.ac.id/gdl/view/80740 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |