PROPOSED GO-TO-MARKET STRATEGY FOR MARKET ENTRY: A CASE STUDY OF TARKAN MEN'S UNDERWEAR BRAND
TARKAN is a new brand seeking to enter the men’s underwear market in Indonesia. As TARKAN prepares to enter the men’s underwear industry, the main challenges involve developing strategies to position the brand among existing competitors and to deliver value to customers. In this study, situation...
Saved in:
| Main Author: | |
|---|---|
| Format: | Theses |
| Language: | Indonesia |
| Subjects: | |
| Online Access: | https://digilib.itb.ac.id/gdl/view/80864 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |