THE INFLUENCE OF CORPORATE SOCIAL RESPONSIBILITY CERTIFICATION ON CONSUMER ACCEPTANCE IN THE NETHERLANDS MARKET: A COMPARATIVE STUDY OF COMPANY FROM INDONESIA AND THE NETHERLANDS

This study explores the relationship between Corporate Social Responsibility (CSR) certification, product country of origin, and consumer acceptance in the Netherlands market, focusing on coffee beans. Rooted in Sen & Bhattacharya (2001) and Matten & Moon's (2008) insights, the research...

Full description

Saved in:
Bibliographic Details
Main Author: Rahmady Indratno, Haidar
Format: Final Project
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/80870
Tags: Add Tag
No Tags, Be the first to tag this record!
Institution: Institut Teknologi Bandung
Language: Indonesia