INTEGRATED MARKETING COMMUNICATION STRATEGY TO INCREASE BRAND EQUITY OF BPJS KESEHATAN
BPJS Kesehatan, the implementing agency of the JKN Programme, is faced with the challenge of maintaining the sustainability of the programme due to the large number of inactive participants in the PBPU segment, a situation that is mainly due to the organisation's low brand equity. The mai...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/80911 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |