INTEGRATED MARKETING COMMUNICATION STRATEGY TO INCREASE BRAND EQUITY OF BPJS KESEHATAN

BPJS Kesehatan, the implementing agency of the JKN Programme, is faced with the challenge of maintaining the sustainability of the programme due to the large number of inactive participants in the PBPU segment, a situation that is mainly due to the organisation's low brand equity. The mai...

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Bibliographic Details
Main Author:	Abdullah Putra, Ryan
Format:	Theses
Language:	Indonesia
Online Access:	https://digilib.itb.ac.id/gdl/view/80911
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Institut Teknologi Bandung
Language:	Indonesia

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