INTEGRATED MARKETING COMMUNICATION STRATEGY TO INCREASE CONSUMER AWARENESS FOR INSTAPERFECT BY WARDAH
Indonesia’s cosmetics sector performed strongly throughout 2018 in line with the country’s growing middle class and increasingly affluent consumers. Cosmetics market is increasingly tempting because women will spend higher for cosmetics. It is affected also the increasing number of an upper middle c...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/42651 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |