PROPOSED INTEGRATED MARKETING COMMUNICATION STRATEGY WARDAH âBEAUTY MOVES YOUâ CAMPAIGN
Beauty industry in Indonesia is a growing and large market that every businessman should aware and consider. Revenues are $7.5 billion in 2021 with growth rate 6.5% annually. In 2022, with total value growth of around 5%, cosmetics industry in Indonesia benefited from experiencing the post-pandemic...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/74445 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |