NURTURING INDONESIA’S HERBAL HERITAGE: JAMU WELLNESS CULTURE MUSEUM

• Main Author: Irbah Anargya, Vania
• Format: Final Project
• Language: Indonesia
• Subjects: Arsitektur
• Online Access: https://digilib.itb.ac.id/gdl/view/81472
• Institution: Institut Teknologi Bandung

In 2022, Indonesia proposed the Jamu Wellness Culture as a nominee for UNESCO’s Intangible Cultural Heritage List. Jamu has been recorded as a traditional healing practice in Indonesia since the 8th century AD, and its use remains relevant today. However, there is a gap between the potential of the Jamu industry in Indonesia and the current reality. This gap arises from a lack of adequate education regarding the history and significance of Jamu in Indonesian culture, its scientifically supported health benefits, and practical skills in Jamu preparation. Addressing these issues, the Jamu Wellness Culture Museum project in Yogyakarta aims to enhance the image of Jamu and boost the local economy of Jamu artisans through an immersive cultural experience. This project encompasses three main functions: exhibition, Jamu production, and leisure. Additionally, there is a medicinal plant garden that serves as a source of Jamu raw materials. The project site is located on Jalan Kusumanegara, Bantul Regency, Special Region of Yogyakarta. The location was chosen due to Yogyakarta’s tourism potential and the site's proximity to the Jamu artisan community. The design challenges addressed include preserving Jamu as a living heritage, creating an attractive museum image, and maximizing the connection with nature.