ASSESSMENT OF BLOK M AREA AS A SUSTAINABLE URBAN TOURISM DESTINATION IN THE SPECIAL REGION OF JAKARTA

• Main Author: Novalusiana, Rifka
• Format: Final Project
• Language: Indonesia
• Subjects: Produksi
• Online Access: https://digilib.itb.ac.id/gdl/view/81480
• Institution: Institut Teknologi Bandung

As a metropolitan city, Jakarta is the center of the economy, business, and trade, with various activities occurring within it. Even though it no longer has the status of a capital city, Jakarta is designated as a Global City, which organizes international activities within it, including tourism. To make Jakarta a world-class tourist destination, competent tourism management is needed in terms of its management and contribution to the city's development. One of the locations designated as an urban tourism destination is the Blok M area in South Jakarta. Since the beginning of its development, Blok M, with its shopping center and culinary attractions, has attracted the public's interest, especially young people, to come there. It is said that the Blok M tourism area can be developed as a shopping tourism, arts tourism, entertainment center, MICE tourism, and culinary tourism. By looking at the massive development in the Blok M area, its designation as an urban tourism area has great potential to support city development. In tourism, there are 3A components, namely attractions, amenities, and accessibility. These three components are the basic things that should be fulfilled in a tourist destination. Not only that, the development concept is also essential to determine the direction of movement of a destination. Furthermore, the sustainable concept has been designated as the basis for urban tourism in Jakarta. This aligns with the vision of relevant stakeholders to realize Jakarta as a competitive and sustainable tourist destination. However, there are still development challenges due to the condition of the 3A component, which still needs to be improved, and the absence of further direction regarding sustainable concepts. Compared with the government's initial goals, the problems described previously become obstacles to realizing these goals. The readiness of the 3A components and the implementation of sustainable concepts in the Blok M area need to be known to assess the realization of this vision. This research is designed to evaluate the readiness of the Blok M area as a sustainable urban tourism destination in Jakarta. The assessment is based on the 3A components and the sustainable concept, which includes management, sociocultural, environmental, and economic aspects. The assessment components and indicators were developed through a comprehensive review of relevant literature on sustainable urban tourism, both at the national and international levels. Thevii readiness research is conducted using a scoring method, with the assessment information serving as the basis for the scores. Based on the results of the analysis, each 3A component has been assessed as ready to support urban tourism in the Blok M area, with a percentage of 84%. Amenities achieved the highest component, while accessibility received the lowest score. The Blok M area is strategic and has long developed into a community tourism destination, meaning that amenities and accessibility in and around the region have long been designed to serve the needs of tourists. Attractions component in the Blok M area also require attention to maintain their position amidst the emerging urban tourist destinations. Even though those 3A component is considered ready, each component has room for improvisation, especially when facing challenges threatening tourism implementation. The readiness level of the Blok M area in implementing the sustainable concept is still in the quite ready category with a percentage of 75%. Sustainable management and environmental components are known to weaken the assessment. Meanwhile, the implementation of sustainable economic and social culture is considered ready. It is necessary to align the direction of movement between stakeholders to support deficiencies in each component. A destination's readiness to implement sustainable concepts indirectly impacts the level of tourism empowerment and all its supporters. By understanding the existing strengths and weaknesses, improvement and development efforts can be made to optimize the Blok M Area's role as a comprehensive and sustainable urban tourism destination for Jakarta.