EVALUATION OF TOURISM INFRASTRUCTURE IN TANJUNG KELAYANG BASED ON TOURIST AND COMMUNITY PERCEPTIONS AND PREFERENCES FOR SUSTAINABLE TOURISM DEVELOPMENT

• Main Author: Millenia Loziska, Tiara
• Format: Theses
• Language: Indonesia
• Subjects: Produksi
• Online Access: https://digilib.itb.ac.id/gdl/view/81505
• Institution: Institut Teknologi Bandung

The COVID-19 pandemic changed tourism trends due to travel restrictions and tourists' concerns, emphasizing the importance of sustainable tourism. The development of tourism in Tanjung Kelayang as a National Tourism Strategic Area (KSPN) and Special Economic Zone (KEK) is directed towards supporting sustainability. The local government is striving to improve tourism-supporting infrastructure but must ensure that it meets sustainability criteria and aligns with the perceptions and preferences of tourists and the community. This research aims to evaluate the tourism infrastructure in Tanjung Kelayang based on the perceptions and preferences of tourists and the community in the effort to develop sustainable tourism. Based on this objective, there are three research targets: identifying Tanjung Kelayang's tourism infrastructure according to sustainable tourism principles, identifying the perceptions and preferences of tourists and the community towards sustainable tourism infrastructure, and formulating policy directions for the development of Tanjung Kelayang's tourism infrastructure based on the perceptions and preferences of tourists and the community in line with sustainable tourism principles.. This study uses a mixed-methods approach by combining quantitative descriptive analysis (Importance Performance Analysis) and qualitative descriptive analysis. Data was collected through observation, interviews, and questionnaires. The results indicate several key priorities that need to be developed in Tanjung Kelayang, particularly in terms of air transportation infrastructure, land and port infrastructure, as well as economic and environmental aspects. The tourism development recommendations are based on eight priority strategies expected to enhance the quality of tourism in Tanjung Kelayang in the future.