ELEVATING SERVICE DESIGN AND CUSTOMER EXPERIENCE: CUSTOMER VALUE PROPOSITION VALIDATION AND DESIGN FOR NEW DIGITAL BANK â Sâ IN INDONESIA
This thesis explores the elevation of service design and customer experience through the validation and design of Customer Value Propositions (CVPs) for the new digital bank in Indonesia. Utilizing the Jobs-to-Be-Done (JTBD) framework, the research employs both qualitative and quantitative methods....
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/81702 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |