STUDY OF PERCEPTIONS OF INFORMAL CREATIVE ECONOMY BUSINESS ACTORS AND POLICIES IN THE ARTS SECTOR IN FACING THE ERA OF ARTIFICIAL INTELLIGENCE (CASE STUDY: STREET PAINTERS ON JALAN BRAGA, BANDUNG CITY)
The development of technology is progressing rapidly these days. One significant result of technological advancement that impacts human life is Artificial Intelligence (AI), which is designed to think like humans. Generative AI is a type of AI that can produce creative works, such as art. Its pre...
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| Format: | Final Project |
| Language: | Indonesia |
| Subjects: | |
| Online Access: | https://digilib.itb.ac.id/gdl/view/82668 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
| Summary: | The development of technology is progressing rapidly these days. One significant
result of technological advancement that impacts human life is Artificial
Intelligence (AI), which is designed to think like humans. Generative AI is a type of
AI that can produce creative works, such as art. Its presence in the creative world
has raised problems that threaten artists but also provides new benefits for them.
One notable location famous for its artists is Jalan Braga. Since Abah Ropih
exhibited his paintings along the sidewalks of Jalan Braga, more and more artists
have joined in displaying and selling their paintings there. This research aims to
identify strategies for facing the era of artificial intelligence in the creative
economy of painting, based on the perceptions of informal creative economy actors
in Jalan Braga and local government policies. The methods used in this research
include coding analysis, thematic analysis, and SWOT analysis with an in-depth
interview research approach. The findings of this study show that artists' views on
the presence of generative AI in the creative world are divided into two
perspectives. Some artists feel assisted by generative AI, while others feel
threatened. Currently, Indonesian law does not regulate the ethics and use of
generative AI in the creative world. Efforts made by the Bandung City government
to minimize this issue include organizing discussion forums like Patrakomala
Coffee Club for all creative economy actors. The final result of this research is a
set of strategies that can be implemented by related parties to mitigate the negative
impacts and leverage the potential benefits of generative AI. |
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