BUSINESS STRATEGY TO INCREASE PT ASURANSI BUMI ASIH JAYA PROFITABILITY THROUGH THE ACQUISITION OF HORISON HOTEL IN BANDUNG
PT Asuransi Bumi Asih Jaya is an insurance company that plans to escalate their business area outside insurance in order to increase its profitability through acquiring Horison Hotel in Bandung. PT Asuransi Bumi Asih Jaya has two business strategies that are correlated with its acquisition of Hor...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/83028 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
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