BUSINESS STRATEGY TO INCREASE PT ASURANSI BUMI ASIH JAYA PROFITABILITY THROUGH THE ACQUISITION OF HORISON HOTEL IN BANDUNG

BUSINESS STRATEGY TO INCREASE PT ASURANSI BUMI ASIH JAYA PROFITABILITY THROUGH THE ACQUISITION OF HORISON HOTEL IN BANDUNG

PT Asuransi Bumi Asih Jaya is an insurance company that plans to escalate their business area outside insurance in order to increase its profitability through acquiring Horison Hotel in Bandung. PT Asuransi Bumi Asih Jaya has two business strategies that are correlated with its acquisition of Hor...

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Bibliographic Details
Main Author:	Luqmanullahim, Willy
Format:	Theses
Language:	Indonesia
Online Access:	https://digilib.itb.ac.id/gdl/view/83028
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Institut Teknologi Bandung
Language:	Indonesia

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