FACTORS THAT IMPACT IMPULSIVE BUYING IN OFFLINE BEAUTY STORES IN INDONESIA
The COVID-19 pandemic significantly impacted the retail industry, especially beauty retail stores, as consumer behavior shifted drastically. With the temporary closure of physical stores and a surge in ecommerce, offline beauty stores saw a substantial drop in sales. As the world transitions to the...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/83105 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |