Antesedent Urge To Buy Impulsively : Studi Pada Beauty Vlog Di Sosial Media Youtube

Penelitian ini bertujuan untuk mengetahui pengaruh parasocial interaction, perceived enjoyment, perceived usefulness dan negative affect pengguna sosial media Youtube terhadap urge to buy impulsively. Data diambil dengan menyebarkan kuesioner secara onine dengan melibatkan 189 responden wanita yang...

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Bibliographic Details
Main Author: Vivi Rodliyatuz Zulfa
Format: Theses and Dissertations NonPeerReviewed
Language:Indonesian
Indonesian
Indonesian
Indonesian
Indonesian
Indonesian
Indonesian
Indonesian
Indonesian
Published: 2020
Subjects:
Online Access:http://repository.unair.ac.id/97596/1/1.%20HALAMAN%20JUDUL.pdf
http://repository.unair.ac.id/97596/2/2.%20ABSTRAK%20%20.pdf
http://repository.unair.ac.id/97596/3/3.%20BAB%20I%20PENDAHULUAN%20.pdf
http://repository.unair.ac.id/97596/4/4.%20BAB%202%20%20TINJAUAN%20PUSTAKA%20%20.pdf
http://repository.unair.ac.id/97596/5/5.%20BAB%203%20METODE%20PENELITIAN%20%20%20.pdf
http://repository.unair.ac.id/97596/6/6.%20BAB%204%20HASIL%20DAN%20PEMBAHASAN%20.pdf
http://repository.unair.ac.id/97596/7/7.%20BAB%205%20PENUTUP%20%20.pdf
http://repository.unair.ac.id/97596/8/8.%20DAFTAR%20PUSTAKA.pdf
http://repository.unair.ac.id/97596/9/9.%20LAMPIRAN%20.pdf
http://repository.unair.ac.id/97596/
http://lib.unair.ac.id
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Institution: Universitas Airlangga
Language: Indonesian
Indonesian
Indonesian
Indonesian
Indonesian
Indonesian
Indonesian
Indonesian
Indonesian